At Lucid Digital we don’t just design websites that look good, we also make sure they perform well in search engines (SEO), they’re secure and they have been designed with usability in mind.
You can’t just have a website designed without having some objectives set out from the start. You need to know that you are reaching the right type of visitors.
Researching who your audience is and understanding what makes them tick should be the first step in your web design project. You also need to have a grasp on what users are searching for online. When you know who your audience is and they want, as well as what they are searching for, then you can make sure that your web design is structured to target them directly.
At Lucid Digital we carry out extensive keyword research to see what users are searching for in Google and other search engines, plus we can look at how much available traffic there is for each of these keywords. This research helps towards creating targeted content and specific landing pages to attract the right kind of audience for your business.
For any business a website should be driving new leads and enquiries, when designed properly. As well as looking good and representing you as a business and your brand, it is important that the website is designed with SEO (search Engine Optimisation) in mind. The fundamentals for creating and editing content plus carrying out technical SEO needs to be readily available to use.
Whether you’re confident at managing your website’s SEO in-house or you wish to outsource this to a digital marketing agency, with each and every web design we deliver at Lucid you will have all the tools in place ready to get started with your campaigns.
Responsive web design is when your website reacts dynamically to the device it is being viewed on, all on the same domain (not going to a separate mobile site). The content should simply stack, reorder or resize seamlessly to suit the screen size.
Google released an algorithm update in 2015 which meant that if your site wasn’t mobile-friendly, then you could be penalised. Despite this update being rolled out a whopping five years ago, there are still so many websites with a poor mobile offering.
Statistics show that more users are browsing the internet and visiting websites on their mobile phones or tablets than they are on their desktop computers and laptops with “65% of all digital media time is spent on mobile devices”. And this number is likely to get bigger or at least stay the same, which means that user experience needs to be improving. A poor experience when visiting a website on a mobile phone or tablet will only cause users to leave and go to another site that does deliver a more streamlined user experience.
At Lucid we always design with mobile first in mind, every web design that we produce is fully mobile responsive.
If you have a project in mind that you’d like to discuss then please get in touch and we’d love to chat.