Search Engine Optimisation (SEO) is an ongoing process to organically increase quality traffic to your website.
If you want your website to remain up to date and relevant and you want potential customers to be able to find your website amongst the vast competition of the internet, then SEO will help. When done correctly, search engines such as Google will see that your website is there to be useful for internet users and gradually your website’s authority and popularity will increase meaning your rankings will improve. SEO is simple yet highly effective.
SEO can take time, it can be six months even before you begin to notice a difference. But when you do notice a difference, you will start to see a steady increment to your website traffic which in turn will generate new enquiries which you can convert. If you need something more immediate, then you may wish to consider paid advertising such as PPC (Pay per click) advertising.
A large part of SEO is content marketing. Good quality, relevant and consistent content is the key to encouraging search engines to offer your website above your competitors in the search engine results.
Gone are the days of blackhat SEO techniques, buying masses of backlinks and trying to ‘cheat’ the system, in today’s world of SEO you just need to ensure that you website is delivering a positive experience for your visitors when they land on your website. Quite simply, making sure that you provide the best possible answer to your customers’ search queries. Of course, backlinks (other websites linking to your website) is still a big ranking factor, but these need to be quality and relevant links, from reliable sources – not tons of spammy links.
Creating content that others want to share will help in generating more backlinks to your website.
Technical SEO is the work carried out on your website to help search engines crawl and index your website and to overall improve the website performance and thus experience for your users. Typical monthly activities could include identifying and fixing broken links (404 errors), adding and improving meta data, improving site speed and so on.
First and foremost, we carry out a thorough audit of a website to see how well it is currently performing and what improvements are needed, these are provided as a report in a priority order of what is considered to be urgent fixes down to the ‘nice to haves’. This audit includes competitor research and keyword research.
For keyword research, we usually advise our clients to focus on one or two specific areas of business initially so as not to dilute efforts across too many broad areas at once. Keyword research is then carried out to establish what traffic there is available for certain search phrases within these areas of business. A content strategy is then formed around these keywords with a content plan for monthly article creation. We can either produce the blog articles on your behalf or we can advise you on suggested blog titles to write yourself and then optimise the articles once supplied.
Being able to track and monitor how well the campaign is doing is key, I.E – Is the traffic improving? How well is the website ranking? These are all questions that should be easily answered with any SEO campaign with solid data. At Lucid, we provide monthly reporting for our clients to show what is working well and identify where adjustments can be made for further success.
To find out more about our SEO services please contact us.