McBeth Structural is an engineering consultant company. The previous website for McBeth Structural was incredibly dated (over ten years old) and had many of the problems that you’d expect to associate with a website of this age. It was not mobile responsive, the design was very tired and did not represent the brand nor the quality of work and there were no tools in place for onsite optimisation and so was missing out on several valuable enquiries.
With McBeth Structurals’s offering of ‘Structural Engineer Online’ whereby an entirely online is available (opening the business up to several locations other than just local business) it was imperative that the website was up to date and was capable of allowing users to complete contact forms and get in touch.
The brief was simple in that the new website needed to be reflective of the new brand (a new logo was also created for the business not by Lucid) and must be fast to load, simple to navigate and clear call to actions to get in touch.
We used WordPress CMS to build the new website and adhered to the McBeth Structural brand when creating the look and feel.
We designed the pages with the current content in mind but also factoring in the ability to add to this and amend it in the future when new services and sectors could be added.
The new website for McBeth Structural is an all round vast improvement from the previous website. It is faster to load, it works across all devices and has the tools ready for ongoing SEO work. The design and layout is clean and compliments the content and sets McBeth Structural above their competitors.