Key Person Quotes provide a free quoting service for a variety of business insurance services such as life insurance for employees.
The website needed to be a sales tool primarily with one clear objective – to encourage users to fill in the enquiry form in order to obtain a free quote.
Our first step to kick off this new project was to meet with the client and discuss with them the types of audience that they wanted to appeal to so as we could ensure that when we created the structure and design, we were talking directly to the audience and appealing to their needs.
Essentially, the audience could be anyone who is a business owner; any age, any gender and a wide scale budget. We therefore couldn’t be too specific with imagery and design look and feel as we didn’t want the site to make any type of visitor feel that it ‘wasn’t for them’.
We focused heavily on call to actions making sure that they were clear and frequent throughout the website. At all times during browsing it had to be quick and easy for users to locate the enquiry form, fill in details and submit to receive their quote, on all devices.
The website is incredibly straightforward to navigate and get in touch via the enquiry form and is now performing well for Key Person Quotes. The website is gaining several enquiries through both organic SEO and PPC advertising.