Audio mastering company Jon Gurd Mastering wanted to broaden their potential audience reach by attracting new customers online, so needed a website to help them achieve this. The biggest ask of the new website was that it was built in the best way to perform well in search engines and help to generate leads.
Having met with the client and establishing the core objectives of the new project we were about to embark on, we started planning the structure of the sitemap with search engine optimisation (SEO) in at the forefront. We researched the sorts of phrases and keywords that most popular and frequently searched for in order to produce a page structure and hierarchy that would give the website the best possible chance of success.
There were several other companies offering the same services as Jon Gurd Mastering therefore the online competition was high. However, the web presence for each of the competitors was dated and overall weak. This was an opportunity for us to give Jon Gurd the lead in the market place with a website that was contemporary and forward thinking which is exactly what we delivered.
With a combination of keyword research and understanding the competition in the market, we were able to deliver a stunning, bespoke website that really set Jon Gurd ahead of the game. We built this in a way that allowed Jon Gurd to showcase their previous audio mastering work as well their services crating strong landing pages for search engines. We also created a custom built template that they could use themselves to produce further pages moving forward to easily upload their project work.