How much does a website cost? Or – how long is a piece of string!?
Sorry, this isn’t going to be a straightforward answer of ‘a website is £X’. It’s the same as asking, how much is a car? Or, how much does it cost to go on holiday? There are so many variables to factor in when working out a budget for a new website. Of course, that’s not the simple answer you were hoping for, so let’s look at what some of these variables are and hopefully this article will help you plan for a new website or website upgrade in the future.
First and most important question:
What will you use your website for?
Make a list of all the things you want your website to function. By determining what you want your website to do for you, you should be able to think about rough functionality. As an example, do you want to sell products and take payment via the website? If so you will need an ecommerce solution and payment provider to be integrated to take care of this for you. This is considered larger scale functionality and would cost more. Alternatively, if you just need your website to act as an online brochure and give your brand credibility then you probably won’t need much functionality and therefore your costs will be at the lower end of the scale.
See your website as a service not a product
Quite often a website can be considered an unnecessary expense as the value it can bring to a business is not recognised. We talk to a lot of business owners who want to try and spend as little as possible on a new website as they say that they ‘don’t need to use it’ or, ‘it’s just there because you have to have a website’.
When making an investment to your website you should be seeing this as a tool that you are buying to market your business for you, not a one off spend on something that you won’t use. Recognising the potential that your website has to drive new enquiries, improve relationships with current customers and clients, or to keep a firm position in your market place amongst competitors is the first step to getting the most out of your investment.
Who will design and build my website?
Deciding where to get your website designed can be an absolute minefield. Where do you start? A quick Google search can deliver so many options for digital agencies and also many site builder systems where you can create your own website.
There are several different levels of quality and performance. Off-the-shelf solutions such as Wix can be great for those with a very small budget however, these are more restrictive and may not perform as well in search engines. You will also need to consider ongoing subscriptions costs. (See our recent article here where we talk about this in more detail). A solution such as this could be costing around £500. A bespoke built solution would be costing anywhere upwards of around £2,000 but this is all depending on the agency/designer/developer that you use.
Choosing a digital marketing agency to help with your website can be hugely beneficial as you will have a team working for you who are experts at creating websites that perform well in search engines. You will have the added benefit of the team taking on your project being up to date within an ever changing industry plus support moving forward, should you need it.
If you do decide to use an agency to help you with your website then there are many factors that will affect the cost. For example, some agencies will offer ready made templates which will be much cheaper than a bespoke solution. These solutions are not unique to individuals’ brands and may not perform as well within search engines as their bespoke built solutions.
You also need to consider the size and location of the agency. A large 30 plus person agency in London for example would be much more costly than a 4 person agency in a smaller town.
Having a website is likely going to incur some other outgoings. For example, you will need to have your website hosted. This can either be an annual or monthly cost depending on your provider. You may also want to have ongoing support and maintenance if you don’t have the time to maintain the website yourself moving forward.
So, how much does a website cost?
Unfortunately there is no straight answer to this as essentially, a website will cost however much you want to spend. There will be a solution to suit every budget – you just need to think about the variables listed above and workout what is the best solution for your business investment.
Hopefully though, this article has given you some things to consider when you are looking for a new website and wondering how much you need to budget.
Of course, there will always be cheaper, but does the cheaper option meet your objectives? A website is a good investment for your business as it gives you the tools to market your brand, services and products efficiently. Going for the cheapest option may not deliver what you need.
Want to talk to us?
We are happy to discuss any projects so if you have a budget, no matter how small there is always something we can do for you. We build websites that are flexible so we can always start small to meet your budgets and build upon them in the future as you start making your money back.
At Lucid Digital, we are a small team who work hard and love what we do. We work remotely, we don’t have big fancy offices that cost the earth and we don’t drive big expensive flashy cars! The advantage for our clients here is that without these overheads, we don’t need to pass the costs on to them. We’re proud to deliver beautiful, quality websites at a very competitive cost.
Get in touch and see what we can for you.