Is Digital Marketing right for my business?
We’re going to say a broad yes to everyone here. Marketing in general is about getting the right message to the right person at the right time in the right place. And with over 4.5 billion people now using the internet, it’s safe to say that your audience could well be hanging out on the internet and that’s where to reach them.
Types of Digital Marketing
There are several ways you could be reaching your audiences online. As an experienced Digital Marketing Agency we will work with you to understand who your audiences are and we can suggest the best way to reach them while considering your budgets.
A Digital Marketing strategy can include SEO (Search Engine Optimisation), PPC (Pay Per Click Advertising), Email Marketing, Social Media Marketing and a combination of some or all of the above.
Some businesses will benefit from some of these types of digital marketing more than others and some of these may be suited to more budgets than others. But the best thing about Digital Marketing is that you can be flexible and you can monitor your ROI (return on investment). Unlike outbound marketing which sees more traditional types of marketing such as printed adverts, billboards or phone calls even – you can track more accurately what you are spending and what your conversions are.
And of course, as all rivers lead to the ocean – all digital marketing methods lead to the website. Your website may not be a ‘type’ of digital marketing as such, but it is the main hub in which all of your efforts will ultimately link to and this needs to be considered before you look at anything else. Otherwise, you could be throwing good money after bad on SEO, PPC or social media marketing just for visitors to leave your website as soon as they get there.