© Lucid Digital 2020. All Rights Reserved.

Lucid Digital Marketing Ltd is a company registered in England and Wales with company number 11867486.

Person walking past wall with Lucid Digital logo

What is Digital Marketing?

Digital Marketing is an all encompassing term which describes marketing via the internet or using an electronic device and using various channels such as social media and search engines to engage and connect with potential and existing customers. It is an essential form of marketing today’s digital climate.

Is Digital Marketing right for my business?

We’re going to say a broad yes to everyone here. Marketing in general is about getting the right message to the right person at the right time in the right place. And with over 4.5 billion people now using the internet, it’s safe to say that your audience could well be hanging out on the internet and that’s where to reach them.

Types of Digital Marketing

There are several ways you could be reaching your audiences online. As an experienced Digital Marketing Agency we will work with you to understand who your audiences are and we can suggest the best way to reach them while considering your budgets.

A Digital Marketing strategy can include SEO (Search Engine Optimisation), PPC (Pay Per Click Advertising), Email Marketing, Social Media Marketing and a combination of some or all of the above.

Some businesses will benefit from some of these types of digital marketing more than others and some of these may be suited to more budgets than others. But the best thing about Digital Marketing is that you can be flexible and you can monitor your ROI (return on investment). Unlike outbound marketing which sees more traditional types of marketing such as printed adverts, billboards or phone calls even – you can track more accurately what you are spending and what your conversions are.

And of course, as all rivers lead to the ocean – all digital marketing methods lead to the website. Your website may not be a ‘type’ of digital marketing as such, but it is the main hub in which all of your efforts will ultimately link to and this needs to be considered before you look at anything else. Otherwise, you could be throwing good money after bad on SEO, PPC or social media marketing just for visitors to leave your website as soon as they get there.

Why use a Digital Marketing Agency?

Many of the types of Digital marketing methods mentioned above can easily be carried out by anyone who is able to use a computer – within reason. But the important question is, can it be done properly – or at least well enough that you aren’t losing money? We have met with so many businesses who have thrown money at PPC adverts and yet not made a penny from them. Therefore we hear ‘it doesn’t work’ – but it does work when you have a strategy in place and you know how to track, monitor and adjust your marketing plan to suit.

A competent and experienced digital marketing agency will have researched who your audiences are and where they are hanging out. As example, if you’re spending hours a day updating your Facebook page with the general news from inside your office, but none of your potential customers even use Facebook then you’re wasting time and resources on a platform that isn’t right for you.

A Digital Marketing Agency will devise a plan to use your budget to it’s best capability. PPC adverts can be targeted towards longer tail keywords which are less competitive, but still have a reasonable volume of traffic so as you aren’t spending your daily budget on one click.

Digital Marketing is a full time job, unless you have the knowledge, time and resource – your budgets will likely be spent better by a Digital Marketing Agency.

We’re a Digital Marketing Agency based in Southampton

Although we are a Digital Marketing Agency based primarily in Southampton, we work remotely which means we can cover all areas of Hampshire.

At Lucid we like to keep things clear and simple. We always keep our clients up to date with regular reporting and explanations of the work we carry out. We don’t try to confuse the situation with complicated and unnecessary jargon.

Contact us

If you need help with your digital marketing strategy or just some initial advice on what the next steps should be then please do get in touch for a no-obligation chat.

    Lucid Digital Marketing Ltd is a company registered in England and Wales with company number 11867486.